Usability, content, search and analytics on the corporate intranet

Crown Commercial Service intranet launch

28 September, 2015 – Luke Oatham

I’d been waiting with anticipation for our latest client intranet launch. It’s the nearest I’ll ever get to fatherhood, but these past weeks I’ve been acting like I’m looking after a newborn.

Staff feedback

After a little intensive care, the CCS intranet is up and running. A real staff-centred intranet, it has a staff directory, forums, blogs, commenting and feedback forms. Looking from the outside, the launch seemed like it was first day at the sales. Okay so that’s a bit of an exaggeration, but what I’m trying to say is that staff haven’t been backward about coming forward.

The trusty feedback form, at the bottom of every page, is producing a steady flow of comments from staff. Broken links, missing documents, factual corrections. And the comms team have been straight on the case, correcting problems, adding new content, keeping in touch with staff.

Perhaps more unexpected, are the positive comments coming in. The intranet launched with a blog post by the Head of Comms, and the comments make me smile with glee. “Brilliant!”, “I love it!”, “So easy to use!”

Apart from the general positivity, staff are pointing out specific areas that they like; the staff directory, the search function, the simple content and IA.

Google Apps integration

Being part of the Cabinet Office, CCS uses Google Apps. The majority of forms, policy documents and templates are stored on Google Drive. In hindsight, this was probably a blessing when it came to content migration as all those documents still live on Google Drive, leaving the intranet free for some good ol’ plain English content.

The CCS intranet is behind a firewall, but staff still have to login to view the intranet. The good news is that it’s just a button click to login via their Google accounts. A combination of plugins handle the security authentication, and automatically create staff profiles on the intranet, pulling information from Google accounts, including avatars. It’s been amazing to sit on the sidelines and watch the staff directory grow from the dozen or so editors who first attended training, to the full workforce of around 500 staff. All with a click of a button.

The plugins also allow editors to insert links to documents, or even embed documents in intranet pages using a simple search and click interface, integrated with Google Drive. A great way to maintain one source of truth, documents are kept up to date in Google so the intranet doesn’t become blocked with numerous versions of documents.

Content training and migration

I spent two days training the comms team on the GovIntranet theme. Intranet training consisted of:

  • Content training: half a day of writing for the web, plain English, accessibility and SEO
  • WordPress administrator training: half a day covering GovIntranet admin and configuration
  • WordPress publisher training: a full day of CMS training on the GovIntranet theme

The team have had the usual challenges when departments are faced with rewriting content. The usual objections from HR staff who are used to writing in official language and stock-piling documents into some electronic receptacle. But the comms team have triumphed. The intranet is not filled with endless left-hand menus representing the HR policy structure. Staff are finding information. Bite-size pieces, helping them to do their jobs.

CCS how do I

With the number of government intranets that I have a window into, it’s a little hobby of mine to compare content, to see how teams do things. This exercise can be useful when trying to demonstrate that content doesn’t have to be written like a policy document. Take whistle-blowing for example. On one of my client intranets, the guidance for this is a few short paragraphs; this is what it is, this is what you need to do, this is how you do it. On another client intranet the guidance is a mile long, starting with an introductory letter by the Perm Sec, followed by all the clauses of the policy, nicely numbered of course, ending with what you actually need to do. Which version helps staff and which helps the HR department, with their commitment to excellence, to tick their boxes?

Treasure hunt

After initial ideas of creating an intranet launch video (and me getting excited about the chance to appear on Ellen’s wall) the team decided to go with an intranet treasure hunt instead. Being the geek that I am, I spent a weekend afternoon planning and plotting a complex operation involving time-locked pages and a secret safe, within a vault, within a building. And having been reminded that staff are actually awfully busy and that maybe I should have been a games designer, they’ve opted for a simple mission of finding four keys, hidden around pages on the intranet. The mission takes staff through four sections of the intranet as they collect keys containing the combination to unlock the vault (or the password to unlock the WordPress page, to those in the know).

treasure hunt key

We didn’t want to plaster the intranet with treasure hunt posters, should there be any staff not game enough to take part. So we did it with intraverts, a feature of GovIntranet that allows targeted messaging. We created a new team called “Intranet Explorers”, to last for the duration of the treasure hunt. We encouraged staff to add this team to their staff profile if they wanted to take part. Then we crafted some intraverts to appear on selected pages around the intranet, only visible to members of the explorer team.

For me, it’s been a mission of my own to come up with the concept and orchestrate the pages and intraverts. For the comms team, it’s been a way to introduce staff to sections of the new intranet and to familiarise them with searching and navigating the intranet structure. Hopefully, it’s been a bit of fun for all of us.

The end of the hunt contains a very quick satisfaction survey where staff are asked to choose from a list of positive and negative statements regarding the intranet. As I write, the survey hasn’t closed but, the initial results are overwhelming at 95.3% positive sentiment.

Content first

I have a dozen clients now all using the same WordPress theme for their intranets. The intranets are all different. They have their own tones, from cosy and friendly to vibrant and alive to formal and reserved. Sure, they all have their own style, typeface and colour scheme too. But it’s the content and what staff do with the theme that makes them different. Once you delve beyond the “look and feel”, what’s really important is the content. Both corporate content and staff-generated content. It’s the difference between a lonely news story and a blog post filled with comments, between a letter from the Perm sec and a phone number to call.

 

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