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Analytics and evaluation GovIntranet

Working with the statisticians

I’ve been wading in statistical waters recently with one of our new intranet clients, the Office for National Statistics, and by studying a MOOC on Machine Learning by the Department of Statistics at the University of Washington.

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Analytics and evaluation How to

How to track documents as pages in Google Analytics

 

“But where are my downloads?” cried the website manager upon looking at her Google Analytics reports.

“They’re under Events,” replied the support guy.

“Oh,” said the confused manager.  “…What’s an event?”

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Analytics and evaluation

Tracking offline comms channels in Google Analytics

Google AnalyticsWhen it comes to evaluating staff communication campaigns, we have to look at both online and offline channels. Using Google Analytics campaign tracking we can capture activity on the intranet as a result of clicks in emails and documents that are sent out to staff.

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Analytics and evaluation

Google Analytics Realtime intranet statistics

It was so satisfying, when I first caught wind of Google Analytics realtime, to just go to my analytics account, switch on the live statistics, and watch. No extra code; it just worked. Google have come up trumps yet again with this recent addition which is so useful, and free.

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Analytics and evaluation Content

Intranet information design must follow staff culture

Sometimes users don’t act as you’d expect. My recent analysis of search terms that staff use to find the online learning area of the intranet showed some unexpected results.