To recruit people to our user group we ran a display advert on the website. I created an A/B test using 4 different adverts. One of them was a runaway winner.
Since Google introduced realtime analytics, we have been heavily, almost addictively, using this new toy to gain new insights into how staff are using the intranet.
It’s 5 o’clock on Friday afternoon, the day after our office Christmas party and I’m very much looking forward to going home. Just as I’m packing my things away I’m approached by one of the comms team… “The Director General is going on the road next week and wants to be able to tweet progress […]
Back in July we ditched using Google Feedburner in favour of GovDelivery to manage our website email alerts and group newsletters. Feedburner allowed us to manage subscriptions with automated email alerts based on RSS feeds. We could get basic stats on subscribers, views and clicks. But Feedburner didn’t do newsletters and it only monitored RSS […]
Terms like social intranet and intranet 2.0 used to make me think “Facebook at work” (or indeed Google+ these days.) And that could be cool. But I ask myself “how connected are the people who work in the very different parts of our organisation?” Silos do exist, and in a large department consisting of over […]
Embedding and interlinking documents within other documents on the intranet creates a doll-inside-a-doll effect making it difficult for people to find the information that they want. Documents are a necessary part of our intranet. They come in many shapes and sizes including policy documents, forms for downloading and printing, forms for completing on-screen, calculators and […]
We recently restructured some of our intranet sections and took the opportunity to do some plain English rewrites to the page content. This example is from one of the guidance pages dealing with security when moving offices. The original is filled with passive voice and is afraid to give instructions. I’ve marked up in red. […]
I like the idea of allowing staff to create and post corporate content on the intranet. But, in my experience, the idea hardly ever works well. It’s essential that publishers know how to create effective online content. Devolved publishing makes it difficult to maintain consistent quality, structure and findability. Centralised publishing Communication professionals produce the […]
My first Prezi that I did for fun while experimenting with new presentation techniques. Here I try to show how we can improve a flat content structure by integrating social functionality into the intranet information flow. Intranet information flow on Prezi – Graphics: http://dapinographics.com/
Sometimes users don’t act as you’d expect. My recent analysis of search terms that staff use to find the online learning area of the intranet showed some unexpected results. A while back, our Human Resources department introduced an online learning area to the intranet. They wanted to label it as “JusticeAcademy.” I argued that we shouldn’t […]
Learning the mechanics of pushing a piece of corporate content through a content management system and onto the intranet is only part of the skills required to be an intranet publisher. Creating quality material that is engaging, findable and useful to staff is equally essential so that the intranet does not become a place for […]
We introduced a related stories element to feature news in October last year. Following a comment on an older blog post, I decided to take another look at the figures. We introduced this new engagement element to encourage staff to visit back-issues of news stories. It is a simple box on the top right corner […]
Where I work, we don’t have usability labs, eye tracking equipment or even webcams or screen capturing software to test information architecture designs with people. Resorting to budget user testing techniques can still provide valuable insights which in turn create recommendations for improvements. I’ve had two days of user testing this week, both in-house and […]
I’ve been using collaborative documents quite heavily for the past few months of the website convergence project, working on documents with over 20 other people. For me, making changes to a document and seeing changes that other people are making at the same time is the height of collaboration. It’s the best that it gets […]
Companies invest time and money in campaigning, advertising and link-building with the aim of drawing visitors to websites. But if visitors arrive and then hit the back button, that’s an awful lot of waste. I had 15 minutes to do a quick UX evaluation and optimsation of this campaign landing page. The goal of the […]