Usability, content, search and analytics on the corporate intranet

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Landing page optimisation: before and after

7 Feb 2011

Companies invest time and money in campaigning, advertising and link-building with the aim of drawing visitors to websites. But if visitors arrive and then hit the back button, that’s an awful lot of waste. I had 15 minutes to do a quick UX evaluation and optimsation of this campaign landing page. The goal of the […]

Plain text beats graphic content: A/B testing

28 Dec 2010

A/B testing can help to pinpoint the type of content that staff are most attracted to. I ran an experiment to find out which advert was most effective in an internal campaign. The problem The intranet staff directory gets a lot of complaints.”It’s never up to date,” being the main one. Last year, we ran a campaign […]

Intranet roundup 2010

21 Dec 2010

2010 has been a year of fast-paced progress for the world of intranets. You can almost feel the ground swell and ripple with growth and evolution. The main drivers have been awareness, interest and adoption of social tools within the workplace. Here are the main themes that I’ve spotted throughout the year. Companies have implemented social […]

Top tip to improve intranet A-Z index pages

14 Dec 2010

A-Z index pages are very popular on our intranet. More popular than search. Our staff like to find what they want by looking it up in a list. If they don’t find it in the list they may resort to the search box. By looking at what phrases staff use when they perform a search from […]

Intranet show and tell *Search* event: 2 Dec 2010

5 Dec 2010

*Intranet search* was the subject of the Intranet show and tell event that took place at the Ministry of Justice in London on 2 December 2010. The bad weather meant that a lot of people could not make the event, but we managed to get 17 people around the table. There was a diverse set of […]

Tagging users for intranet analytics

30 Nov 2010

In an attempt to get more out of our analytics data, I’m going to experiment with tagging users as they visit the intranet. It’s best practice to look at more than the whole picture when analysing web traffic data; segmentation provides greater insight into what is happening out there in the real world. A blanket […]

Social media & social networking 101: videos in plain English

27 Nov 2010

A collection of videos explaining social media and social networking in plain English

How we increased feature news traffic by 53%

11 Nov 2010

At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic. I had a good hunch that introducing the box would generate *some* interest, but I was amazed by the results at the […]

Release the test tubes; time for more user experiments

7 Nov 2010

As part of our efforts to save money across all parts of our organisation, we are combining many of our human resources, finance and procurement services into one central place. There are several intranets within our organisation. Currently, most staff come to the HQ intranet for their human resources content and services. But there are […]

Shelf-stackers in the intranet supermarket

6 Nov 2010

The job of the shelf-stacker is to fill the intranet shelves with junk. It’s a fairly easy job. They don’t have to think too much. It’s not difficult to shove something on a shelf. They might stack it next to something similar, but it’s not so important to them where it goes. Some of the shelf-stackers […]

Evolution of an information architect

2 Nov 2010

Last weekend I went to Bletchley Park, the home of the code-breakers and Top Secret government facility during WW2. The tour included a visit to the National Museum of Computing, which evoked some old memories. Since returning from the trip I’ve been reminiscing about the world of computers and information when I was a kid […]

How we improved our intranet search experience

23 Oct 2010

We use the Google Search Appliance (GSA) across our family of intranets. In 2009 we launched a new search experience to coincide with an upgrade to the GSA. Analysis of original search experience I so wish I had some screenshots of the original search results pages. If I manage to find some, I’ll post. Back […]

Analytics and statistics; what is the question?

17 Oct 2010

Analytics, evaluation, data and statistics all have the gas turned up in the workplace. Rightly so. We need to make business decisions, evaluate performance, and design usability improvements based on hard evidence. Facts and figures should generate action. Not sit in a pile of paper on a desk or add to a growing repository of […]

Squiz is the shizz

12 Oct 2010

Squiz provide and support the MySource Matrix content management system. The nice men from Squiz came to visit us today and I have to admit to being excited before the demo of their product suite. I checked out their website a few weeks ago and was very impressed. I don’t know why I haven’t bumped […]

Managing the risks from online social networks

9 Oct 2010

Our public website contains videos from YouTube, photos from Flickr and we also have a Twitter stream. All open to the public so that they can see what fabulous work we do. But if you’re a member of staff, you don’t have access, at least not from the workplace desktop. C’est ridicule! The same applies […]

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