A/B testing can help to pinpoint the type of content that staff are most attracted to. I ran an experiment to find out which advert was most effective in an internal campaign.
Month: December 2010
Categories
Intranet roundup 2010
2010 has been a year of fast-paced progress for the world of intranets. You can almost feel the ground swell and ripple with growth and evolution. The main drivers have been awareness, interest and adoption of social tools within the workplace. Here are the main themes that I’ve spotted throughout the year.
A-Z index pages are very popular on our intranet. More popular than search. Our staff like to find what they want by looking it up in a list. If they don’t find it in the list they may resort to the search box. By looking at what phrases staff use when they perform a search from an A-Z index page, we can get a good idea of what’s missing from the A-Z listing.
*Intranet search* was the subject of the Intranet show and tell event that took place at the Ministry of Justice in London on 2 December 2010. The bad weather meant that a lot of people could not make the event, but we managed to get 17 people around the table.