I’ve been wading in statistical waters recently with one of our new intranet clients, the Office for National Statistics, and by studying a MOOC on Machine Learning by the Department of Statistics at the University of Washington.
“But where are my downloads?” cried the website manager upon looking at her Google Analytics reports.
“They’re under Events,” replied the support guy.
“Oh,” said the confused manager. “…What’s an event?”
When it comes to evaluating staff communication campaigns, we have to look at both online and offline channels. Using Google Analytics campaign tracking we can capture activity on the intranet as a result of clicks in emails and documents that are sent out to staff.
It was so satisfying, when I first caught wind of Google Analytics realtime, to just go to my analytics account, switch on the live statistics, and watch. No extra code; it just worked. Google have come up trumps yet again with this recent addition which is so useful, and free.
Sometimes users don’t act as you’d expect. My recent analysis of search terms that staff use to find the online learning area of the intranet showed some unexpected results.