When it comes to evaluating staff communication campaigns, we have to look at both online and offline channels. Using Google Analytics campaign tracking we can capture activity on the intranet as a result of clicks in emails and documents that are sent out to staff.
Across the whole organisation there is a massive transformation programme running to save money and improve services. It’s been cooking since before the spending review in various guises. Internal campaigns having come and gone and are making a comeback. How successful will they be this time?
At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic.
To help staff become acquainted with the new look and feel and functionality before the launch, we published a set of *intranet familiarisation* videos, using the new intranet template, and linked them from the existing intranet via a feature story.
Although I blogged about introducing “social functions” on the intranet, I have to admit that they are not 100% social. In fact, I probably should have called them “engagement tools.”