News articles generally have three text components. Headline, teaser and body copy. As with any other intranet content, they need to be edited and tweaked before publication.
At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic.
Although I blogged about introducing “social functions” on the intranet, I have to admit that they are not 100% social. In fact, I probably should have called them “engagement tools.”
In January we implemented a voting feature on intranet news stories which consisted of a simple “More like this” and “Fewer like this” voting button. The feature had good uptake from staff and we are starting to see thumbs up statistics settling down to around 75% of votes.