To recruit people to our user group we ran a display advert on the website. I created an A/B test using 4 different adverts. One of them was a runaway winner.
![](https://intranetdiary.co.uk/wp-content/uploads/2012/03/a-b-testing.gif)
To recruit people to our user group we ran a display advert on the website. I created an A/B test using 4 different adverts. One of them was a runaway winner.
A/B testing can help to pinpoint the type of content that staff are most attracted to. I ran an experiment to find out which advert was most effective in an internal campaign.