Usability, content, search and analytics on the corporate intranet

Monthly Archives: August 2012

Tracking offline comms channels in Google Analytics

20 Aug 2012

When it comes to evaluating staff communication campaigns, we have to look at both online and offline channels. Using Google Analytics campaign tracking we can capture activity on the intranet as a result of clicks in emails and documents that are sent out to staff. There are a few loopholes when tracking in Google Analytics (GA) for example, […]