A/B testing can help to pinpoint the type of content that staff are most attracted to. I ran an experiment to find out which advert was most effective in an internal campaign.
As part of our efforts to save money across all parts of our organisation, we are combining many of our human resources, finance and procurement services into one central place.
The previous phase of the project gave me 4 main intranet sections with specific content functions and a detailed map of all the content that was cherry-picked to make the migration to the new intranet. There were going to be a fair few chunks of content left ashore, and no doubt a few stowaways.