Usability, content, search and analytics on the corporate intranet

Intranet bloggers psychographic analysis

28 August, 2010 – Luke Oatham
I stumbled upon typealyzer.com, a website that reads your blog and produces a psychographic analysis.  Always one for a cosmo quiz, I fed it my blog and was amazed at the results.  And the in-depth entry for the psychological type in wikipedia was even more accurate.  
 
The analysis uses the “Myers-Briggs type indicator” (MBTI) system, which is based on 16 psychological types, similar to the psychometric testing that was popular in job interviews in the 90s.
 
I analysed the blogs of some of my favourite intranet tweeps.  Out of the 16 possible types, we fell into 5 categories as outlined below (MBTI type shown in brackets.)  The typealyzer website analyses writing style and voice and is not an official MBTI test, where you have to fill out a multiple choice test and pay for it, or go for a job interview.

Type: Scientists (INTJ)The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch. They are intellectually curious and daring, but might be physically hesitant to try new things.The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communicating their visions to other people and need to learn patience and use concrete examples. Since they are extremely good at concentrating they often have no trouble working alone.

(Jane McConnellJames Robertson, Alex Manchester, Wedge, Sean Nicholson, Bas Zurburg, Luke Oatham)

Type: Duty fulfillers (ISTJ)

The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever.

The Duty Fulfillers are happy to be let alone and to be able to work in their own pace. They know what they have to do and how to do it.

(Gerry McGovernMark MorrellValerie Hoven, Nic Price)

Type: Executives (ENTJ)

The direct and assertive type. They are especially attuned to the big picture and how to get things done. They are talented strategic planners, but might come off as insensitive to others needs and appear arrogant. They like to be where the action is and like making bold and sweeping changes in complex situations.

The Executives are happy when their work lets them learn and improve themselves and how things work around them. Not being very shy about expressing their ideas and often very outgoing they often make excellent public speakers.

(Peter Richards)

Type: Thinkers (INTP)

The logical and analytical type. They are especially attuned to difficult creative and intellectual challenges and always look for something more complex to dig into. They are great at finding subtle connections between things and imagine far-reaching implications.

They enjoy working with complex things using a lot of concepts and imaginative models of reality. Since they are not very good at seeing and understanding the needs of other people, they might come across as arrogant, impatient and insensitive to people that need some time to understand what they are talking about.

(Richard Hare)

Type: Guardians (ESTJ)

The organizing and efficient type. They are especially attuned to setting goals and managing available resources to get the job done. Once they have made up their mind on something, it can be quite difficult to convince otherwise. They listen to hard facts and can have a hard time accepting new or innovative ways of doing things.

The Guardians are often happy working in highly structured work environments where everyone knows the rules of the job. They respect authority and are loyal team players.

(Toby Ward)

Blog analysis courtesy of www.typealyzer.com
Wikipedia entry on Myers-Briggs type indicator   

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