Categories
Content Usability testing

Mobile usability: Usability Week day 1

Just got back from day 1 of Usability Week in Edinburgh. Thumbs up for todays session on designing websites for mobile usability, by Amy Schade, who got us through 188 slides and kept it fascinating all the way.

Categories
Content Usability testing

A/B tests on user group signup adverts

To recruit people to our user group we ran a display advert on the website. I created an A/B test using 4 different adverts. One of them was a runaway winner.

Categories
Analytics and evaluation

Google Analytics Realtime intranet statistics

It was so satisfying, when I first caught wind of Google Analytics realtime, to just go to my analytics account, switch on the live statistics, and watch. No extra code; it just worked. Google have come up trumps yet again with this recent addition which is so useful, and free.

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Social

Could this be the start of a social intranet?

It’s 5 o’clock on Friday afternoon, the day after our office Christmas party and I’m very much looking forward to going home. Just as I’m packing my things away I’m approached by one of the comms team…

Categories
Content

GovDelivery email alerts and newsletter management

Back in July we ditched using Google Feedburner in favour of GovDelivery to manage our website email alerts and group newsletters.