We introduced a related stories element to feature news in October last year. Following a comment on an older blog post, I decided to take another look at the figures.
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Related stories progress update 2011
Author: Luke Oatham
Where I work, we don’t have usability labs, eye tracking equipment or even webcams or screen capturing software to test information architecture designs with people. Resorting to budget user testing techniques can still provide valuable insights which in turn create recommendations for improvements.
I’ve been using collaborative documents quite heavily for the past few months of the website convergence project, working on documents with over 20 other people. For me, making changes to a document and seeing changes that other people are making at the same time is the height of collaboration. It’s the best that it gets in my workplace, anyway.
Companies invest time and money in campaigning, advertising and link-building with the aim of drawing visitors to websites. But if visitors arrive and then hit the back button, that’s an awful lot of waste.
A/B testing can help to pinpoint the type of content that staff are most attracted to. I ran an experiment to find out which advert was most effective in an internal campaign.