News articles generally have three text components. Headline, teaser and body copy. As with any other intranet content, they need to be edited and tweaked before publication.
Category: How to
“How to” articles, generally practical in nature.
We recently restructured some of our intranet sections and took the opportunity to do some plain English rewrites to the page content.
A-Z index pages are very popular on our intranet. More popular than search. Our staff like to find what they want by looking it up in a list. If they don’t find it in the list they may resort to the search box. By looking at what phrases staff use when they perform a search from an A-Z index page, we can get a good idea of what’s missing from the A-Z listing.
At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic.
We use the Google Search Appliance (GSA) across our family of intranets. In 2009 we launched a new search experience to coincide with an upgrade to the GSA.