News articles generally have three text components. Headline, teaser and body copy. As with any other intranet content, they need to be edited and tweaked before publication.
When it comes to evaluating staff communication campaigns, we have to look at both online and offline channels. Using Google Analytics campaign tracking we can capture activity on the intranet as a result of clicks in emails and documents that are sent out to staff.
Categories
If I were an internal communicator…
Across the whole organisation there is a massive transformation programme running to save money and improve services. It’s been cooking since before the spending review in various guises. Internal campaigns having come and gone and are making a comeback. How successful will they be this time?
Categories
Luke to join Helpful Technology
After nearly five years at MoJ, it’s au revoir as I plan to move on from the Civil Service to join Steph Gray at Helpful Technology in the role of Client Service Director.
Here are some common signs that your site content has been written by someone who has never been trained how to write for an online audience and is unaware of search engine optimisation or visitors using accessible technology.