Learning the mechanics of pushing a piece of corporate content through a content management system and onto the intranet is only part of the skills required to be an intranet publisher. Creating quality material that is engaging, findable and useful to staff is equally essential so that the intranet does not become a place for trash.
We introduced a related stories element to feature news in October last year. Following a comment on an older blog post, I decided to take another look at the figures.
Where I work, we don’t have usability labs, eye tracking equipment or even webcams or screen capturing software to test information architecture designs with people. Resorting to budget user testing techniques can still provide valuable insights which in turn create recommendations for improvements.
I’ve been using collaborative documents quite heavily for the past few months of the website convergence project, working on documents with over 20 other people. For me, making changes to a document and seeing changes that other people are making at the same time is the height of collaboration. It’s the best that it gets in my workplace, anyway.
Companies invest time and money in campaigning, advertising and link-building with the aim of drawing visitors to websites. But if visitors arrive and then hit the back button, that’s an awful lot of waste.