To recruit people to our user group we ran a display advert on the website. I created an A/B test using 4 different adverts. One of them was a runaway winner.
Category: Content
Posts related to the intranet content – the written word, photos and video, plain English, writing for an online audience.
Back in July we ditched using Google Feedburner in favour of GovDelivery to manage our website email alerts and group newsletters.
Terms like social intranet and intranet 2.0 used to make me think “Facebook at work” (or indeed Google+ these days.) And that could be cool. But I ask myself “how connected are the people who work in the very different parts of our organisation?”
Categories
Intranet documents are not Russian dolls
Embedding and interlinking documents within other documents on the intranet creates a doll-inside-a-doll effect making it difficult for people to find the information that they want.
We recently restructured some of our intranet sections and took the opportunity to do some plain English rewrites to the page content.