Mainly posts about Google Analytics and tracking intranet content.
A-Z index pages are very popular on our intranet. More popular than search. Our staff like to find what they want by looking it up in a list. If they don’t find it in the list they may resort to the search box. By looking at what phrases staff use when they perform a search from an A-Z index page, we can get a good idea of what’s missing from the A-Z listing.
In an attempt to get more out of our analytics data, I’m going to experiment with tagging users as they visit the intranet.
At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic.
Analytics, evaluation, data and statistics all have the gas turned up in the workplace. Rightly so. We need to make business decisions, evaluate performance, and design usability improvements based on hard evidence.
To help staff become acquainted with the new look and feel and functionality before the launch, we published a set of *intranet familiarisation* videos, using the new intranet template, and linked them from the existing intranet via a feature story.