…rected to a news story and there is nothing to do on the HTML page such as download a document or go to the core intranet content. GA will track a start time but will not track an end time and will consequently result in a bounce. If a comms email contains a list of links to news stories then the second news story clicked will end the timing for the first story clicked, the third will end the second and so on. Meaning that the last story clicked w…
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…A good file-naming convention and folder structure can help with the behind-the-scenes activities around news stories. Dates in URLs are a good start. You can also use keyword tags and any CMS will output the title of the article as part of the URL. To measure readership and engagement it’s important to have web analytics in place for tracking news stories. For working with statistics and producing regular analytics reports, URLs with dates will h…
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Open source open intranet
…to a blank and silent screen, while heroically keeping up with my hurriedly-mistyped chat message updates. Despite the technical problems, we were treated to an ample preview of the work in progress. I was pleased to see that the team had opted to go with the “How do I?” approach for guidance content, and a minimal set of main menu navigation choices. Tom told us about the ambitious plans for the site to be public, not hidden behind a firewall. An…
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Intranet bloggers psychographic analysis
…environments where everyone knows the rules of the job. They respect authority and are loyal team players. (Toby Ward) Blog analysis courtesy of www.typealyzer.com Wikipedia entry on Myers-Briggs type indicator…
…. It’s no wonder that the biggest complaint I hear about Sharepoint and document-based intranets is that the search engine is poor. We are seeing better search results and happier users on intranets where we have rewritten content that is buried in Word documents and PDFs, into bite-size pieces of HTML content. And we don’t include documents in search results. Staff profile data A good people directory is one of the keys to a useful and engaging i…