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Analytics and evaluation

Tracking offline comms channels in Google Analytics

…rected to a news story and there is nothing to do on the HTML page such as download a document or go to the core intranet content. GA will track a start time but will not track an end time and will consequently result in a bounce. If a comms email contains a list of links to news stories then the second news story clicked will end the timing for the first story clicked, the third will end the second and so on. Meaning that the last story clicked w…

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Content How to

Guide to creating effective intranet news stories

…A good file-naming convention and folder structure can help with the behind-the-scenes activities around news stories. Dates in URLs are a good start. You can also use keyword tags and any CMS will output the title of the article as part of the URL. To measure readership and engagement it’s important to have web analytics in place for tracking news stories. For working with statistics and producing regular analytics reports, URLs with dates will h…

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GovIntranet Search

Open source open intranet

…to a blank and silent screen, while heroically keeping up with my hurriedly-mistyped chat message updates. Despite the technical problems, we were treated to an ample preview of the work in progress. I was pleased to see that the team had opted to go with the “How do I?” approach for guidance content, and a minimal set of main menu navigation choices. Tom told us about the ambitious plans for the site to be public, not hidden behind a firewall. An…

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Content

Intranet bloggers psychographic analysis

…environments where everyone knows the rules of the job. They respect authority and are loyal team players. (Toby Ward) Blog analysis courtesy of www.typealyzer.com Wikipedia entry on Myers-Briggs type indicator…

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CMS Content

The horrors of devolved publishing

…ore sensitive topics such as bullying, performance improvement plans and whistle-blowing. Development Over the past year we’ve been working with our HR department to create the CMS system for them. I designed and tested the existing HR intranet information architecture as part of the 2010 intranet redesign. It was pretty easy to fit the new HR content into the existing structure. The only difference that I had to build in was a staff and a manager…